WOW | World of Wipes International Conference 2027
Event Date
June 7–10, 2027
Location
Indianapolis, IN
About This Show
AI-drafted summaryThe World of Wipes® (WOW) International Conference is a B2B event dedicated exclusively to the wipes industry. Organized by INDA, the Association of the Nonwoven Fabrics Industry, WOW brings together the full wipes value chain for four days of premium program content, collaboration, and business development.
The event explores the latest innovations shaping wipes—from materials and formulations to sustainability, regulations, manufacturing technologies, and evolving consumer expectations—providing attendees with actionable insights and technologies to improve their products and processes. WOW attracts a diverse, influential audience of brand owners, converters, raw material and ingredient suppliers, machinery and equipment providers, formulators, researchers, consultants, and regulatory experts from around the world.
Exhibitors showcase cutting-edge products, technologies, and services that support wipes production and performance, while attendees come to network, learn, and discover solutions that drive growth and differentiation. Whether you are developing next-generation wipes, scaling production, navigating regulations, or seeking new partners, WOW is the industry's must-attend gathering.
Show Highlights
WOW combines conference presentations with tabletop exhibits and structured networking. Signature features include:
- Expert-led sessions on innovation, global markets, next-gen wipes, sustainable packaging, chemistry and formulations, sustainable substrates, and standards and regulations.
- The World of Wipes Innovation Award, where finalists present, attendees vote for their favorite innovation, and the winner is announced on the final day.
- Two networking-focused evening receptions with tabletop exhibitors, preceded by five-minute "Lightning Talks" where exhibitors highlight new products, technologies, or solutions.
- "Lunch arounds"—interactive small-group lunchtime gatherings designed to encourage conversation and collaboration.
- A pre-conference Wipes Development Course led by Heidi Beatty, CEO of Crown Abbey, covering wipes development from concept to commercialization, including materials selection, formulation design, and packaging.
- INDA Lifetime Technical Achievement Awards recognizing lasting contributions to nonwoven technologies and industry growth.
Attendance
The official site does not publish attendance figures. One exhibitor's event listing describes WOW as a gathering of 400+ wipes professionals discussing the latest trends and innovations in the nonwovens/engineered fabrics industry. Audience make-up spans brand owners, converters, raw material and ingredient suppliers, machinery and equipment providers, formulators, researchers, consultants, and regulatory experts.
Registration
Registration is handled through INDA's online event portal, with member and non-member rates and early-bird pricing. At the most recent (2026) edition, the main pass types were:
- Full Conference — access to all presentations, exhibits, the welcome reception, Tuesday and Wednesday receptions, breakfasts, and coffee breaks. 2026 rates were $2,100 (INDA member) / $2,900 (non-member) before the early deadline, rising to $2,500 / $3,500 afterward.
- Networking Pass — receptions, exhibits, breakfasts, coffee breaks, award presentations, and Lightning Talks; 2026 rates were $1,200 (member) / $1,500 (non-member) early, rising to $1,500 / $1,900.
- Academic / Student / Government — a reduced fee of $250 (full-time students must present ID at registration).
- Add-ons — the Wipes Development Course and "Lunch Around" sessions could be added during registration.
Group discounts are available for three or more attendees from the same company. Register online via the WOW website and contact the INDA Registrar at (919) 459-3700 with questions.
History
WOW is the annual conference of INDA, the Association of the Nonwoven Fabrics Industry, headquartered in Cary, North Carolina, and is positioned as the premier global event dedicated exclusively to the wipes industry. The show rotates among U.S. host cities each summer. The 2026 edition brought the global wipes industry together for four days of insights, innovation, and connections, June 29–July 2, at the Grand Hyatt Nashville, TN, under the theme "Redefining Wipes: Smart. Sustainable. Scalable." INDA announced that the next edition of the World of Wipes Conference will take place June 7-10, 2027, in Indianapolis, Indiana. A recurring highlight of the program is the World of Wipes Innovation Award; the 2026 award was presented to Rockline Industries for its First Defense Fentanyl Detection Wipe.
Venue & Travel
Venue
Hyatt Regency Indianapolis
One South Capitol Avenue
The 2027 conference will be hosted at the Hyatt Regency Indianapolis, a downtown convention hotel. Hyatt Regency Indianapolis is located downtown and attached to the Indiana Convention Center. The Indiana Convention Center is just two blocks from the hotel and is connected via skywalk. The hotel opened in 1977 on the former site of the historic Hotel Lincoln, and is now part of the PNC Center, spanning 22 floors with an open atrium concept. Amenities include guest rooms, a swimming pool, restaurants, and meeting space, with basic Wi-Fi included in the room rate.
Parking
The hotel offers on-site parking:
- Valet parking is available, and there is a self-parking garage located below the hotel. Valet parking starts from around $30.
- EV chargers are available nearby.
Additional public garages and lots are available throughout downtown Indianapolis and can be reserved in advance through third-party parking platforms.
Getting There
By air: The Indianapolis International Airport (IND) is just 12 miles from the hotel.
Rideshare & taxi: Uber and Lyft are available from the airport; when using these for pick-up, exit the terminal to the Ground Transportation Center on the first floor of the Terminal Garage.
Public transit: IndyGo's Route 8 provides fixed-route service from the airport to downtown. The IndyGo bus system offers regular service from the airport.
Getting around downtown: Rental car companies are nearby, and there is a bikeshare program as well as scooter rentals available in the area. Pedicabs are also a popular downtown option. The hotel does not provide airport shuttle service.
Nearby Hotels
The Hyatt Regency is in the heart of downtown Indianapolis, within walking distance of numerous hotels. Nearby options include:
- Hyatt Place Indianapolis / Downtown — 130 S. Pennsylvania Street, Indianapolis, IN 46204.
- The Westin Indianapolis, Sheraton Indianapolis City Centre, JW Marriott Indianapolis, Indianapolis Marriott Downtown, and the Omni Severin Hotel, all located in the downtown core near the Indiana Convention Center and Circle Centre Mall.
Attendees should reserve early and book only through official channels, as INDA warns about unauthorized "hotel poacher" scams.
Frequently Asked Questions
When and where is the next World of Wipes Conference?
The next World of Wipes (WOW) International Conference will take place June 7-10, 2027, at the Hyatt Regency Indianapolis in Indianapolis, Indiana. The 2026 edition was held June 29-July 2 at the Grand Hyatt Nashville, Tennessee.
Who organizes WOW and who should attend?
WOW is organized by INDA, the Association of the Nonwoven Fabrics Industry. It is designed for the full wipes value chain, including brand owners, converters, raw material and ingredient suppliers, machinery and equipment providers, formulators, researchers, consultants, and regulatory experts.
What topics and activities does the conference cover?
The program covers innovation, global markets, next-generation wipes, sustainable packaging and substrates, chemistry and formulations, and standards and regulations. It also features tabletop exhibits, evening networking receptions, Lightning Talks, and the World of Wipes Innovation Award.
How do I register for WOW?
Registration is handled online through INDA's event portal on the WOW website, with separate member and non-member rates and early-bird pricing. Pass options include a Full Conference registration, a Networking Pass, and discounted academic, student, and government rates, plus optional add-ons such as the Wipes Development Course.
What is the World of Wipes Innovation Award?
It is an award honoring products that use nonwoven fabrics and technologies to enhance performance and expand applications. Finalists present at the conference, attendees vote for their favorite, and the winner is announced on the final day—the 2026 award went to Rockline Industries for its First Defense Fentanyl Detection Wipe.
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