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The PPAI Expo is the promotional products industry's largest and longest-running trade show, produced annually in Las Vegas by Promotional Products Association International (PPAI). The event pairs a professional development conference with a sprawling show floor where suppliers present branded merchandise, premiums, apparel, awards and business services to distributors and resellers. <cite index="11-1,11-2">The industry's largest trade show provides the opportunity to see tens of thousands of promotional products and more than a thousand exhibitors, and serves as the launchpad for the year, with new events and products unveiled each January at the Mandalay Bay Convention Center in Las Vegas.</cite> <cite index="1-1">This four-day event begins with a professional development conference followed by three days of open show floor with products from both domestic and international brands.</cite> The audience is overwhelmingly professional: <cite index="2-1">exhibit privileges are generally open to North American Supplier and Business Service members in good standing with PPAI, while distributor members and non-members attend to source products.</cite> For distributors, buyers and industry professionals, the Expo is a single destination to discover new products, attend education sessions, and build supplier relationships. <cite index="2-2">No other industry event draws more committed, professional distributor attendees, and 81% of distributors attending seek out exhibitors they wouldn't see at other trade shows.</cite>

The GCSAA Conference and Trade Show — known as the **Golf Industry Show** from 2005 until its 2022 rebrand — is the golf course management industry's largest annual gathering. <cite index="24-1,24-3">Produced by the Golf Course Superintendents Association of America (GCSAA) with presenting partners the Golf Course Builders Association of America (GCBAA) and the American Society of Golf Course Architects (ASGCA), it is billed as the world's largest golf course management event.</cite> The event draws golf course superintendents, builders, architects, facility owners and operators, and the suppliers who serve them. <cite index="25-3">It offers a dynamic week of education, networking opportunities and access to golf course and facility management solutions for golf industry professionals.</cite> <cite index="3-4,3-5">During the week, major golf associations hold their annual conferences, providing additional educational and networking opportunities for professionals in the golf industry.</cite> The 2027 edition returns to New Orleans and concludes GCSAA's Centennial observation, making it a milestone gathering. Attendees come to see the newest equipment, turf technology and course-construction innovations, earn professional education, and connect with decision-makers from across the golf sector.

**Winter FancyFaire\*** — the reimagined trade show that replaced the long-running Winter Fancy Food Show — is the Specialty Food Association's flagship January gathering for the specialty food and beverage industry. Positioned as "the First industry event of the year," it unveils consumer trend forecasts, sofi™ Award winners, and the official Trend of the Year, setting the tone for the twelve months ahead. The 2027 edition runs **January 17–19 at Moscone Center in San Francisco**, marking SFA's return to the city for the first time since 2020. The show is strictly B2B and brings together specialty food makers, importers, distributors, retail buyers, foodservice professionals, investors, and press. Attendees come to discover new-to-market products across more than 40 categories — from artisan chocolates and gourmet cheese to plant-based snacks, fermented beverages, and functional foods — and to forge brand-buyer connections through tastings, demos, and offsite community events. For exhibitors and buyers alike, Winter FancyFaire\* is worth attending because it combines a curated exhibit hall, the prestigious sofi™ Awards showcase, SFA's annual Industry Outlook research, and city-wide immersion experiences with San Francisco's chefs, retailers, and local food community.