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**CES** (originally the Consumer Electronics Show) is the world's most powerful technology trade event, owned and produced by the **Consumer Technology Association (CTA)**. Held each January in Las Vegas, it is the only trade show that showcases the entire tech landscape under one roof — from artificial intelligence and robotics to digital health, advanced mobility, energy, and smart home technology. CES 2026 ran **January 6–9** across 12 official venues and more than 2.6 million net square feet of exhibit space, anchored by the **Las Vegas Convention Center (LVCC)**. With 4,100+ exhibitors — including approximately 1,200 startups in the dedicated **Eureka Park** zone — and more than 400 conference sessions featuring 1,400+ speakers, the event delivered four days of product launches, headline keynotes, and high-level deal-making at unrivaled scale. CES is a **trade-only event** restricted to industry professionals 18 and older. More than 52% of attendees hold senior executive-level positions. Innovators, investors, media, brand leaders, government officials, and marketers from over 141 countries attend to launch products, forge partnerships, and chart the direction of the global technology industry for the year ahead.

The retail industry's biggest annual gathering. From AI-driven personalization to supply chain innovation, NRF Big Show brings together every part of the retail ecosystem under one roof.