Cardinal Health Retail Business Conference - RBC 2026
Event Date
July 22–25, 2026
Location
Orlando, FL
Expected Exhibitors
200
About This Show
AI-drafted summaryThe Cardinal Health Retail Business Conference (RBC) is an annual conference recognizing independent pharmacies and their commitment to comprehensive patient care in their communities. Through peer-to-peer and supplier networking, continuing education courses, and general sessions, the event helps independent pharmacies navigate the challenges and complexities of today's market so they can strengthen their position as vital community healthcare destinations.
RBC draws independent pharmacy owners and their teams from all 50 states and Puerto Rico, along with more than 200 exhibiting suppliers. Attendees come to sharpen business strategy, discover new revenue streams and clinical service models, earn continuing education credits, and connect with peers facing similar market pressures.
Beyond education, RBC is designed as a celebration of independent pharmacy, blending marquee general sessions with entertainment, awards, and family-friendly programming. For pharmacy owners weighing how to remain competitive and community-focused, it offers a concentrated mix of learning, sourcing, and networking in a single destination event.
Show Highlights
RBC 2026 features energetic general sessions led by subject-matter experts alongside entertainment and networking. Confirmed highlights include:
- Opening Session hosted by Eva Saha, featuring Olympic Gold Medalist Lindsey Vonn, at 9:30 a.m. on Thursday, July 23.
- Entertainment Session on Thursday, July 23 at 7 p.m. with multi-platinum vocal group Lady A, preceded by a 6:30 p.m. Dance Party with DJ Nick.
- Industry & Advocacy Day on Friday, July 24 at 9:30 a.m., featuring physician and biomedical researcher Dr. David Agus with host Eva Saha.
- A customer panel, "Transforming Pharmacy with Evolving Pharmacy Models," on new revenue streams through clinical services and wellness offerings.
- An Industry Advocacy Panel, "Celebrating the Wins and Raising Your Voice," on industry advancement and grassroots engagement.
- Customer Appreciation Night at Universal Studios CityWalk, 4:30–7:30 p.m. on Friday, July 24.
- An Exhibit Hall with a Wellness Zone, continuing education courses, Counter Talk sessions, and Camp Cardinal Health programming for families.
Attendance
Based on RBC 2025 attendance, the conference drew 4,800+ attendees representing 4,000+ pharmacies, with 200+ exhibitors. Attendees came from all 50 states plus Puerto Rico. The event is described by the organizer as an annual gathering of more than 4,000 independent pharmacy owners.
Registration
Customer and exhibitor registration for RBC 2026 is open through the official conference website.
- Register online via the customer registration portal linked from the RBC website.
- After completing registration, reserve a room at a designated RBC hotel using the PassKey™ booking system (click "Make a new Hotel Reservation").
For general questions, contact rbc@cardinalhealth.com. Prospective exhibitors can email rbcexhibitor@cardinalhealth.com.
History
The Cardinal Health Retail Business Conference is an established annual event held in a different U.S. city each year, reinforcing Cardinal Health's ongoing commitment to supporting independent pharmacies. The 2026 edition takes place in Orlando, Florida. Cardinal Health reports that RBC's most recent instance (2025) drew more than 4,800 attendees from 4,000-plus pharmacies across all 50 states and Puerto Rico.
Exhibitors
Exhibitor Information
Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.
Last updated: July 17, 2026
Frequently Asked Questions
When and where is Cardinal Health RBC 2026?
RBC 2026 takes place Wednesday, July 22 through Saturday, July 25, 2026, at the Orange County Convention Center in Orlando, Florida.
Who should attend RBC?
The conference is designed for independent pharmacy owners and their teams, along with pharmacy suppliers and exhibitors. Attendees come from all 50 states and Puerto Rico, and families are welcome, with dedicated Camp Cardinal Health programming.
How do I register for RBC 2026?
Customer and exhibitor registration is open through the official RBC website. After registering, you can reserve a designated RBC hotel room using the PassKey booking system. Questions can be directed to rbc@cardinalhealth.com.
What are the highlights of RBC 2026?
Highlights include an Opening Session featuring Olympic Gold Medalist Lindsey Vonn, an entertainment evening with the group Lady A, an Industry & Advocacy Day with Dr. David Agus, and a Customer Appreciation Night at Universal Studios CityWalk. The event also offers continuing education courses, expert-led general sessions, and a large exhibit hall.
Which hotels are near the venue and how do I get there?
Designated RBC hotels include the Hilton Orlando, Hyatt Regency Orlando, and Rosen Centre Hotel, all on or near International Drive and connected to or within a short walk of the convention center. The venue is about 12 to 13 miles from Orlando International Airport (MCO), roughly a 15 to 25 minute drive.
From the blog
Recent guides and industry insights for exhibitors and planners.
August 6, 2026Trade Show Lead Capture: What Actually Works
Why scan counts mislead, the three questions that qualify a visitor in thirty seconds, and the 48-hour follow-up window where trade show ROI is won or lost.
Read more
July 30, 2026Drayage Explained: The Trade Show Cost Nobody Warns You About
What material handling actually pays for, why it is billed per hundredweight, the surcharges that double estimates, and six decisions that genuinely reduce it.
Read more
July 23, 2026How to Choose the Right Trade Show for Your Business
Attendance numbers are close to useless on their own. Five questions that tell you whether a show will work, and how to build a portfolio instead of a list.
Read more
July 16, 2026The 12-Month Trade Show Planning Timeline
Every deadline that matters, counted backwards from show open — including the advance-order deadline that saves 20–40% and the 48-hour window that decides your ROI.
Read more
July 9, 2026Trade Show Booth Sizes Explained: 10x10 to Island
What each booth size actually gives you, the height and setback rules that catch first-timers, and how to size a booth from your staffing rather than your budget.
Read more
July 2, 2026What Does It Actually Cost to Exhibit at a Trade Show?
A line-by-line breakdown of the nine costs of exhibiting — including drayage and staff time, the two that blow up budgets and never appear in the quote.
Read more
June 10, 2026Top Trade Shows in Las Vegas in 2026
A guide to the biggest trade shows and exhibitor opportunities in Las Vegas through 2026 — dates, industries, exhibitor counts, and what each show is best for.
Read more- September 2, 2025tradeshows.fyi
Trade Shows Demystified: Your Ultimate Guide to Exhibiting, Attending, and Everything in Between
Introduction to Trade Shows Trade shows serve as significant events in various sectors, acting as a focal point
Read on tradeshows.fyi 
November 14, 2024tradeshows.fyi10 Essential Tips for Successfully Attending Trade Shows
10 Essential Tips for Attending Trade Shows Attending trade shows offers a unique platform to showcase products, network,
Read on tradeshows.fyi- November 13, 2024tradeshows.fyi
The Ultimate Trade Show Exhibitor Checklist: Planning, Preparation, and Execution
Trade Show Exhibiting Checklist Trade shows present a unique opportunity for exhibitors to showcase their products, network with
Read on tradeshows.fyi
Advertisement