COTERIE and MAGIC New York 2026
Event Date
September 9–11, 2026
Location
New York, NY
Expected Exhibitors
725
About This Show
AI-drafted summaryCOTERIE and MAGIC New York are co-located fashion wholesale trade shows produced by Fashion by Informa (Informa Markets) at the Jacob K. Javits Convention Center in Manhattan. COTERIE brings together contemporary and advanced contemporary brands, retailers, experts, and influencers to build relationships on an intimate community level, while the co-located MAGIC New York focuses on women's trend, young contemporary, and modern sportswear. Together they form the East Coast's leading seasonal women's fashion marketplace.
The combined show floor spans key categories including apparel, accessories, footwear, home, gift, and beauty at moderate to designer price points. Attendees are primarily retail buyers — from big-box chains to independent boutiques — along with brand owners, stylists, media, and influencers who come to discover new collections, forecast trends, and place orders for the upcoming season.
Held twice a year (February and September), the show is worth attending for its curated mix of established and emerging brands, its strong concentration of decision-making buyers, and its position at the heart of New York, the fashion capital of the U.S. The 2026 edition runs September 9-11 at the Javits Center.
Show Highlights
COTERIE organizes its show floor into curated "Neighborhoods" — thoughtfully grouped brands that share a cohesive identity and story. Signature neighborhoods include:
- Après Ski — a seasonal showcase of premier winter fashion, cold-weather capsules, and functional outerwear evoking the mountain-leisure lifestyle.
- Destination — advanced contemporary resort wear, swimwear, and vacation-inspired collections.
- Gallery — a focused destination spotlighting contemporary brands with a strong design perspective, blending established and emerging collections.
- Maison (formerly "EDIT") — a globally curated neighborhood of brands with refined, minimalist sensibilities grounded in elevated craftsmanship and directional design.
Alongside the marketplace, the co-located shows offer education sessions, experiences, and networking with industry experts, media, and influencers.
Attendance
Across the 2026 New York events, COTERIE reported 6,600+ attendees, including a mix of brands, buyers, influencers, stylists, industry experts, and press, and 725+ brands exhibiting across accessories, apparel, footwear, home, gift & beauty and more. The organizer states that 78% of the show floor had buying power, with over 68% being top decision makers such as C-Suite executives, presidents, and VPs. More than 50 countries and regions were represented, with 73% of buyers from the Northeastern U.S. and 16% from the Southern regions.
Registration
Registration is handled online through the official COTERIE and MAGIC websites.
- Buyers/attendees register via the official registration portal (xpressreg.net) linked from the show site under "Register to Attend."
- Press registration is open to fashion-related trade and consumer media outlets; all press requests are reviewed and subject to show management's final approval.
- Exhibitors apply separately via the "Apply to Exhibit" / exhibitor inquiry form.
Show hours for the 2026 New York edition are Wednesday 9AM–7PM, Thursday 9AM–7PM, and Friday 9AM–2PM.
History
COTERIE is produced by Informa Markets (Fashion by Informa), part of London-headquartered Informa PLC. Built with curation and connection at its core, the show has grown into a leading contemporary women's fashion marketplace that now showcases over 1,000 brands twice a year to an international community of buyers, retailers, experts, influencers, media, and stylists. MAGIC, its co-located counterpart, is considered one of the world's leading fashion and lifestyle industry events. The New York editions run twice annually — in February and September — at the Jacob K. Javits Convention Center.
Exhibitors
Exhibitor Information
Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.
Last updated: July 23, 2026
Frequently Asked Questions
When and where are COTERIE and MAGIC New York taking place?
The shows run September 9-11, 2026, at the Jacob K. Javits Convention Center, 655 West 34th Street, New York, NY. Show hours are Wednesday and Thursday 9AM-7PM and Friday 9AM-2PM.
Who should attend COTERIE and MAGIC New York?
The shows are geared toward retail buyers from big-box chains to boutiques, along with brand owners, stylists, media, influencers, and industry experts. COTERIE focuses on contemporary and advanced contemporary women's fashion, while MAGIC covers women's trend, young contemporary, and modern sportswear.
What product categories are featured?
The combined show floor features apparel, accessories, footwear, home, gift, and beauty at moderate to designer price points. COTERIE also organizes brands into curated neighborhoods such as Après Ski, Destination, Gallery, and Maison.
How do I register to attend?
Buyers can register online through the official COTERIE or MAGIC website via the "Register to Attend" link. Press registration is available to fashion trade and consumer media and is subject to show management approval, while exhibitors apply through a separate exhibitor inquiry form.
What are the best transportation and hotel options?
The Javits Center is served by the 7 subway line at 34th Street/Hudson Yards, plus nearby Penn Station and rideshare and taxi services. Official discounted hotel rooms can be booked through onPeak, the show's only endorsed hotel partner.
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