EBIO - International Beauty Exhibition 2027

Recent editions have featured more than 24,000 m² of exhibition space, over 20,000 attendees, more than 270 companies, and over 1,100 brands. EBIO gathers annually more than 20,000 professionals and over 1,000 brands across a 24,000 m² exhibition area. The audience is composed of beauty professionals, including stylists, barbers, nail and lash technicians, makeup artists, and distributors.

Visitors attend using the EBIO Card, a digital pass. EBIO offers different ticket types: a 1-day ticket (choose which day to attend), a 2-day ticket (attend both days), and the EBIO + Concierto ticket, which includes both days, preferential seating in EBIO Academia and the stages, and exclusive access to the Fiesta del Estilismo with a surprise concert.

The start date for ticket sales and prices will be announced soon. To join EBIO Conecta, register your email when purchasing online or activating your ticket — a benefit of the EBIO Card. Group visits can be arranged through the show's group attention contact via email or WhatsApp.

EBIO was born in 2003 in response to a need in Guadalajara: to create a quality event for beauty professionals. The idea arose in 2001, when its founder organized an anniversary event for the family's beauty brand, inviting local businesses with their professional brands and gathering 2,000 stylists; the success led attendees and businesses to request a larger event for the entire beauty industry.

Thus Expo Belleza Internacional de Occidente (EBIO) was born, and its first edition in 2003 featured 4,000 m² of exhibition floor, the participation of 40 brands, and an attendance of 6,000 visitors. Since then, EBIO has become the most important beauty event in the region, gathering more than 20,000 professionals and over 1,000 brands across a 24,000 m² exhibition area, and is known as "La Fiesta del Estilismo."