INTERMODA - IM 2026
Event Date
July 21–24, 2026
Location
Guadalajara, Mexico
About This Show
AI-drafted summaryINTERMODA (IM) is a business-to-business fashion trade show held in Guadalajara, Mexico. It presents itself as the largest fashion business exhibition in Latin America, bringing together national and international designers, producers, distributors and buyers, with two editions each year. Held twice a year, in January and July, the event turns the Guadalajara Exhibition Center into an international hub for fashion industry professionals from around the world.
What sets Intermoda apart is its clear thematic structure and focus on the needs of the fashion industry: the show brings together designers, manufacturers, buyers and decision-makers to showcase and negotiate current collections for women, men and children, along with accessories, evening wear, footwear, denim, urban fashion, materials and production services.
It is worth attending for its scale and its role as a sourcing and networking platform. It gathers designers, manufacturers, suppliers, and international and national buyers to showcase the season's most outstanding trends, making it an ideal space to connect with potential clients and close business deals. The July 2026 edition marks Intermoda's 85th staging.
Show Highlights
Intermoda pairs a large exhibition floor with an extensive program of runway shows, conferences and experiences. Signature elements include:
- Fashion Space and Trend Zone – runway shows and trend forecasting areas featuring designers and brands.
- IM TALKS – conference sessions on topics such as the new Mexican consumer, luxury, and building profitable fashion businesses.
- MINDSET – practical workshops on branding, image and storytelling in fashion.
- Escenario de Experiencias – inauguration runways, activations and tastings.
- Citas de Negocios Híbridas – a hybrid business-matchmaking program connecting buyers and exhibitors.
- IM Impulsa and Trending – zones dedicated to emerging brands and designers.
Exhibitors and attendees particularly value the international pavilion, which includes companies from China alongside national suppliers, helping buyers source without traveling abroad.
Attendance
The official website does not publish audited attendance figures. According to third-party event listings, Expo Guadalajara expects about 28,000 people to attend Intermoda, with the show bringing around 1,650 exhibitors. Other aggregators cite lower exhibitor counts, so figures should be treated as approximate. The audience is primarily fashion trade professionals — buyers, retailers, distributors, designers and manufacturers — from Mexico and internationally.
Registration
Buyer registration is handled online through Intermoda's official website. The event is aimed at trade and public visitors. Based on the show's blog, registration is designed to be quick and free of charge for buyers, securing a badge for the fair. Program activities such as IM TALKS, MINDSET workshops and Fashion Space runway shows are listed on the site at no cost, though some sessions sell out in advance, so early sign-up is recommended. Exhibitors participate through a separate application process, with an exhibitor manual and supplier directory published on the site.
History
Since its founding in 1984, Intermoda (IM) has evolved far beyond a traditional fashion trade show and today stands as a leading business platform for the fashion and textile industry across Latin America. It is staged twice a year, in January and July, at the Guadalajara Exhibition Center. The July 2026 edition is the 85th staging of the event, reflecting decades of continuous growth into one of the region's most significant fashion gatherings.
Frequently Asked Questions
When and where does Intermoda 2026 take place?
The July 2026 edition of Intermoda takes place from July 21 to July 24, 2026, at Expo Guadalajara, located at Av. Mariano Otero No. 1499, Col. Verde Valle, in Guadalajara, Jalisco, Mexico.
What is Intermoda?
Intermoda (IM) is a business-to-business fashion trade show that describes itself as the largest fashion business exhibition in Latin America. It brings together national and international designers, producers, distributors and buyers and is held twice a year, in January and July.
Who should attend Intermoda?
The show is aimed at fashion trade professionals, including buyers, retailers, distributors, designers, manufacturers and suppliers. It covers collections for women, men and children, plus accessories, footwear, denim, urban fashion and materials.
How do I register to attend?
Buyers register online through the official Intermoda website, where registration is designed to be quick and free. Program activities such as IM TALKS conferences, MINDSET workshops and Fashion Space runways are also listed on the site, and some sell out in advance.
What makes Intermoda worth attending?
Intermoda is a leading sourcing and networking platform for the Latin American fashion industry, combining a large exhibition floor with runway shows, conferences and a hybrid business-matchmaking program. Attendees value its international pavilion for connecting with suppliers and closing deals.
From the blog
Recent guides and industry insights for exhibitors and planners.
August 6, 2026Trade Show Lead Capture: What Actually Works
Why scan counts mislead, the three questions that qualify a visitor in thirty seconds, and the 48-hour follow-up window where trade show ROI is won or lost.
Read more
July 30, 2026Drayage Explained: The Trade Show Cost Nobody Warns You About
What material handling actually pays for, why it is billed per hundredweight, the surcharges that double estimates, and six decisions that genuinely reduce it.
Read more
July 23, 2026How to Choose the Right Trade Show for Your Business
Attendance numbers are close to useless on their own. Five questions that tell you whether a show will work, and how to build a portfolio instead of a list.
Read more
July 16, 2026The 12-Month Trade Show Planning Timeline
Every deadline that matters, counted backwards from show open — including the advance-order deadline that saves 20–40% and the 48-hour window that decides your ROI.
Read more
July 9, 2026Trade Show Booth Sizes Explained: 10x10 to Island
What each booth size actually gives you, the height and setback rules that catch first-timers, and how to size a booth from your staffing rather than your budget.
Read more
July 2, 2026What Does It Actually Cost to Exhibit at a Trade Show?
A line-by-line breakdown of the nine costs of exhibiting — including drayage and staff time, the two that blow up budgets and never appear in the quote.
Read more
June 10, 2026Top Trade Shows in Las Vegas in 2026
A guide to the biggest trade shows and exhibitor opportunities in Las Vegas through 2026 — dates, industries, exhibitor counts, and what each show is best for.
Read more- September 2, 2025tradeshows.fyi
Trade Shows Demystified: Your Ultimate Guide to Exhibiting, Attending, and Everything in Between
Introduction to Trade Shows Trade shows serve as significant events in various sectors, acting as a focal point
Read on tradeshows.fyi 
November 14, 2024tradeshows.fyi10 Essential Tips for Successfully Attending Trade Shows
10 Essential Tips for Attending Trade Shows Attending trade shows offers a unique platform to showcase products, network,
Read on tradeshows.fyi- November 13, 2024tradeshows.fyi
The Ultimate Trade Show Exhibitor Checklist: Planning, Preparation, and Execution
Trade Show Exhibiting Checklist Trade shows present a unique opportunity for exhibitors to showcase their products, network with
Read on tradeshows.fyi
Advertisement