When and where is SignConnexion 2026 taking place?

SignConnexion 2026 takes place July 22–25, 2026, in Huntsville, Alabama. The host venue is the Embassy Suites by Hilton Huntsville at 800 Monroe St SW, connected by sky bridge to the Von Braun Center.

Who should attend SignConnexion?

The show is designed for sign and graphics professionals, including sign company owners, fabricators, installers, and print shop operators, as well as industry vendors and suppliers. It is the Mid-South Sign Association's annual trade show and conference, focused on networking, education, and new technology.

How do I register and what does it cost?

Registration is done online at mssa.memberclicks.net/signconnexion26. Member sign company attendee registration is $149 (increasing to $179 after June 30), spouse/guest over 12 is $149, and children under 12 attend free. Exhibit booths start at $995 for members.

What are the main events and highlights?

Highlights include the Saturday exhibit hall (10:00 am–1:00 pm), educational seminars on workforce development and AI, the Elvis Davis Golf Classic, a Veterans Volunteer Project, a Women In Signs meet-up, the MSSA Awards Dinner, and the Saturday Night Dinner with a Scholarship Auction and Space Cowboy Party.

How do I get there and where should I stay?

The nearest airport is Huntsville International Airport (HSV), about 14 miles from the host hotel, with an estimated Uber fare of $35–$40 one way. The official host hotel is the Embassy Suites by Hilton Huntsville, which offered a $185 group rate; the room block deadline was June 30.

SignConnexion 2026 — MSSA Sign Trade Show, Huntsville, AL | Trade Show Event Directory

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SignConnexion 2026 — MSSA Sign Trade Show, Huntsville, AL | Trade Show Event Directory | Trade Show Directory

Booth Pricing

Exhibit booth pricing for SignConnexion 2026 (as published by MSSA):

Member Exhibit Booth — $995 (includes one attendee registration); 10x10 booth
Two Member Exhibit Booths — $1,990 (includes two attendee registrations)
Non-Member Exhibit Booth — $1,295
Exhibit Booth Electricity (110 Volt, 20 Amp) — $150

Additional vendor options:

Additional Exhibitor Attendee — $149
Non-Exhibiting Vendor Member — $650
Non-Exhibiting Non-Member — $995

Registration after June 30 incurs a $30 late fee. Cancellations are accepted until June 30 for a full refund; no refunds after that date.

Registration

Registration is completed online through the MSSA registration portal at mssa.memberclicks.net/signconnexion26.

Attendee pass types:

Member Sign Company Attendee — $149 ($179 after June 30)
Spouse/Guest over age 12 — $149
Child under age 12 — Free

Registration includes all networking receptions (excluding Saturday's dinner, auction, and party), Friday's MSSA Awards Dinner, access to Saturday's exhibit hall with lunch provided, and educational seminars/workshops. Sign company attendees receive free exhibit hall entry on Saturday, July 25.

Key deadlines: The discounted rate and the MSSA hotel block deadline is June 30. Registration after June 30 incurs a $30 late fee. Cancellations are accepted until June 30 with a full refund; there are no refunds after that date. Some special experiences (golf tournament, veterans project, and Saturday evening event) require separate registration.

History

SignConnexion is the annual trade show and conference of the Mid-South Sign Association (MSSA), a regional membership organization serving sign and graphics professionals. MSSA hosts three annual conferences plus three regional networking events each year, and offers member benefits including free International Sign Association (ISA) membership, government relations support, educational webinars, and a scholarship program. The association is headquartered in Memphis, Tennessee. Specific founding-year and growth milestones for the show were not published on the official site.