Mid-South Sign Association - MSSA SignConnexion 2026
Event Date
July 22–25, 2026
Location
Huntsville, AL
About This Show
AI-drafted summarySignConnexion is the Mid-South Sign Association (MSSA) annual trade show and conference, bringing together sign and graphics professionals from across the region. The 2026 edition takes place in Huntsville, Alabama, from July 22–25, combining an exhibit hall, educational seminars, and extensive networking. As organizers describe it, the event is "a networking super-center of the people and businesses that are important in your industry," designed to help attendees grow their businesses and relationships.
The show draws sign company owners, fabricators, installers, print shop operators, and industry vendors. Attendees walk the exhibit hall to discover new technologies and equipment, attend seminars on the challenges sign businesses face, and connect with key contacts and suppliers. Signature social events—including the annual golf tournament and multiple networking receptions—round out the week.
With affordable member registration, education from industry experts, and a welcoming, family-like culture, SignConnexion is worth attending for professionals looking to stay current on advancing sign technology, build supplier relationships, and expand their knowledge in a concentrated multi-day format.
Show Highlights
Key features of SignConnexion 2026 include:
- Exhibit Hall — Open Saturday, July 25, from 10:00 am to 1:00 pm, showcasing new technologies and equipment from leading industry vendors. Free exhibit hall entry is offered to sign company attendees.
- Saturday Seminars — "Developing A Workforce that 'Works'" with Rodney Williams of ORAFOL, and "Read the Signs: Why You Can't Afford to Ignore AI," a panel moderated by Chris Cleland of RevenueWolf with panelists from faces, Indy Imaging, and ORAFOL.
- Elvis Davis Golf Classic — A shotgun-start tournament (Friday, July 24) at the Robert Trent Jones Golf Trail at Hampton Cove, with longest-drive and closest-to-the-pin contests.
- Trav-Ad Signs Facility Tour — A guided tour (Thursday, July 23) celebrating the company's 50th year.
- Veterans Volunteer Project — A community service project at the Floyd E. "Tut" Fann State Veterans Home.
- Women In Signs, Etc. (WISE) Meet-Up — A networking coffee gathering for women in the industry.
- Networking receptions, the MSSA Awards Dinner, and the Saturday Night Dinner + Scholarship Auction + Space Cowboy Party.
Booth Pricing
Exhibit booth pricing for SignConnexion 2026 (as published by MSSA):
- Member Exhibit Booth — $995 (includes one attendee registration); 10x10 booth
- Two Member Exhibit Booths — $1,990 (includes two attendee registrations)
- Non-Member Exhibit Booth — $1,295
- Exhibit Booth Electricity (110 Volt, 20 Amp) — $150
Additional vendor options:
- Additional Exhibitor Attendee — $149
- Non-Exhibiting Vendor Member — $650
- Non-Exhibiting Non-Member — $995
Registration after June 30 incurs a $30 late fee. Cancellations are accepted until June 30 for a full refund; no refunds after that date.
Registration
Registration is completed online through the MSSA registration portal at mssa.memberclicks.net/signconnexion26.
Attendee pass types:
- Member Sign Company Attendee — $149 ($179 after June 30)
- Spouse/Guest over age 12 — $149
- Child under age 12 — Free
Registration includes all networking receptions (excluding Saturday's dinner, auction, and party), Friday's MSSA Awards Dinner, access to Saturday's exhibit hall with lunch provided, and educational seminars/workshops. Sign company attendees receive free exhibit hall entry on Saturday, July 25.
Key deadlines: The discounted rate and the MSSA hotel block deadline is June 30. Registration after June 30 incurs a $30 late fee. Cancellations are accepted until June 30 with a full refund; there are no refunds after that date. Some special experiences (golf tournament, veterans project, and Saturday evening event) require separate registration.
History
SignConnexion is the annual trade show and conference of the Mid-South Sign Association (MSSA), a regional membership organization serving sign and graphics professionals. MSSA hosts three annual conferences plus three regional networking events each year, and offers member benefits including free International Sign Association (ISA) membership, government relations support, educational webinars, and a scholarship program. The association is headquartered in Memphis, Tennessee. Specific founding-year and growth milestones for the show were not published on the official site.
Frequently Asked Questions
When and where is SignConnexion 2026 taking place?
SignConnexion 2026 takes place July 22–25, 2026, in Huntsville, Alabama. The host venue is the Embassy Suites by Hilton Huntsville at 800 Monroe St SW, connected by sky bridge to the Von Braun Center.
Who should attend SignConnexion?
The show is designed for sign and graphics professionals, including sign company owners, fabricators, installers, and print shop operators, as well as industry vendors and suppliers. It is the Mid-South Sign Association's annual trade show and conference, focused on networking, education, and new technology.
How do I register and what does it cost?
Registration is done online at mssa.memberclicks.net/signconnexion26. Member sign company attendee registration is $149 (increasing to $179 after June 30), spouse/guest over 12 is $149, and children under 12 attend free. Exhibit booths start at $995 for members.
What are the main events and highlights?
Highlights include the Saturday exhibit hall (10:00 am–1:00 pm), educational seminars on workforce development and AI, the Elvis Davis Golf Classic, a Veterans Volunteer Project, a Women In Signs meet-up, the MSSA Awards Dinner, and the Saturday Night Dinner with a Scholarship Auction and Space Cowboy Party.
How do I get there and where should I stay?
The nearest airport is Huntsville International Airport (HSV), about 14 miles from the host hotel, with an estimated Uber fare of $35–$40 one way. The official host hotel is the Embassy Suites by Hilton Huntsville, which offered a $185 group rate; the room block deadline was June 30.
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