Premiere Orlando 2027
Event Date
June 5–7, 2027
Location
Orlando, FL
Expected Exhibitors
500
About This Show
AI-drafted summaryPremiere Orlando is one of the largest beauty industry trade shows in the United States, bringing together professionals across every beauty specialty. For over 30 years it has served as a destination where beauty professionals connect with peers, discover new trends, access exclusive industry deals, and experience hands-on demos of the latest tools and techniques.
The show unites top brands, educators, and influencers with working professionals and students across hair, nails, skincare, spa and wellness, barbering, makeup, and lashes and brows. The 2026 edition featured 500 exhibiting brands, 760 educational classes, and 400 educators and influencers across three full days of networking and learning.
Premiere Orlando is a business-and-education event open only to beauty industry professionals and students enrolled in beauty schools — it is not open to the general public, and attendees must be at least 18 years old. Whether you are a salon owner, stylist, esthetician, barber, or student, the show offers education, live demonstrations, competitions, and exclusive shopping opportunities designed to advance your career.
Show Highlights
Premiere Orlando's marquee features span education, competition, and hands-on discovery:
- Complimentary education — the 2026 show offered 760+ educational classes led by 400+ educators and influencers, with a 3-day show pass including complimentary education plus 2 days on the show floor.
- Top brands — connect with roughly 450–500 leading beauty brands across all categories.
- Live demos — on-the-floor demonstrations showcasing the latest trends and techniques.
- Competitions — including partner-run events such as Nailympia.
- Exclusive offers — special show-floor pricing on new and top products.
- Industry zones — dedicated areas for Hair, Nails, Barbering, Spa & Wellness, Makeup, and Lashes & Brows.
- Workshops — advanced hands-on workshops available for an additional fee.
Attendance
The 2026 edition featured 500 exhibiting brands, 760 educational classes, and 400 educators and influencers over three full days. Premiere Orlando's audience consists of beauty industry professionals — including salon owners, stylists, estheticians, barbers, and makeup artists — plus students enrolled in beauty schools. The event is not open to the general public, and all attendees must be at least 18 years old.
Registration
Registration for the 2027 show is opening soon; interested attendees can sign up on the official site to be notified when it opens.
- Pricing tiers: Three tiers are offered for professionals and students, with early purchase providing the greatest savings.
- What's included: Show passes include 3 days of complimentary education plus 2 days on the show floor. Workshops and competitions can be purchased for an additional fee.
- Instructor bundle: Instructors bringing a class can select a special bundle package that includes 10 students and one free instructor (select 'Instructor' as the registration type).
- Added charges: A 6.5% sales tax and a 3% service fee apply to all show pass purchases.
- Badges: All show passes are printed. Registrants receive a unique QR code by email (from premiere@compusystems.com) and print their badge at self-serve kiosks onsite at the convention center or at partner hotel lobbies.
- Questions: Contact CustomerService@premiereshows.com or call 800-335-7469 (Mon–Fri, 9a–5p EST).
History
Premiere Orlando has served the beauty industry for over 30 years, establishing itself as one of the leading professional beauty events in the country. It is part of the Premiere Shows group, which also includes Premiere Anaheim, Premiere Columbus, and Premiere San Antonio. The event is produced by USA Beauty, LLC, part of Informa.
Exhibitors
Exhibitor Information
Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.
Last updated: September 20, 2026
Frequently Asked Questions
When and where is Premiere Orlando 2027?
Premiere Orlando 2027 takes place June 5–7, 2027, at the Orange County Convention Center – West Complex, 9800 International Drive, Orlando, FL 32819. Education runs all three days, while the exhibit floor is open Sunday and Monday.
Who can attend Premiere Orlando?
The show is open only to beauty industry professionals and students enrolled in beauty schools. It is not open to the general public, and no one under 18 (including infants) is permitted. Family members and friends are also not allowed.
How do I register and what does a show pass include?
Registration for 2027 is opening soon, with three pricing tiers for professionals and students and early-bird savings. A show pass includes 3 days of complimentary education plus 2 days on the show floor; workshops and competitions cost extra. A 6.5% sales tax and 3% service fee apply.
What can I expect at the show?
The 2026 edition featured 500 exhibiting brands, 760+ educational classes, and 400+ educators and influencers. Attendees can access hands-on live demos, competitions, exclusive show-floor deals, and education spanning hair, nails, barbering, spa and wellness, makeup, and lashes and brows.
Where should I stay and how do I get there?
Discounted hotel rates are available through official housing partner onPeak, with partner hotels near the Convention Center starting around $119–$152 per night and shuttles from select hotels. Orlando International Airport (MCO) is about 15 miles away, and cashless parking is available at the OCCC West lot and nearby garages.
From the blog
Recent guides and industry insights for exhibitors and planners.
August 6, 2026Trade Show Lead Capture: What Actually Works
Why scan counts mislead, the three questions that qualify a visitor in thirty seconds, and the 48-hour follow-up window where trade show ROI is won or lost.
Read more
July 30, 2026Drayage Explained: The Trade Show Cost Nobody Warns You About
What material handling actually pays for, why it is billed per hundredweight, the surcharges that double estimates, and six decisions that genuinely reduce it.
Read more
July 23, 2026How to Choose the Right Trade Show for Your Business
Attendance numbers are close to useless on their own. Five questions that tell you whether a show will work, and how to build a portfolio instead of a list.
Read more
July 16, 2026The 12-Month Trade Show Planning Timeline
Every deadline that matters, counted backwards from show open — including the advance-order deadline that saves 20–40% and the 48-hour window that decides your ROI.
Read more
July 9, 2026Trade Show Booth Sizes Explained: 10x10 to Island
What each booth size actually gives you, the height and setback rules that catch first-timers, and how to size a booth from your staffing rather than your budget.
Read more
July 2, 2026What Does It Actually Cost to Exhibit at a Trade Show?
A line-by-line breakdown of the nine costs of exhibiting — including drayage and staff time, the two that blow up budgets and never appear in the quote.
Read more
June 10, 2026Top Trade Shows in Las Vegas in 2026
A guide to the biggest trade shows and exhibitor opportunities in Las Vegas through 2026 — dates, industries, exhibitor counts, and what each show is best for.
Read more- September 2, 2025tradeshows.fyi
Trade Shows Demystified: Your Ultimate Guide to Exhibiting, Attending, and Everything in Between
Introduction to Trade Shows Trade shows serve as significant events in various sectors, acting as a focal point
Read on tradeshows.fyi 
November 14, 2024tradeshows.fyi10 Essential Tips for Successfully Attending Trade Shows
10 Essential Tips for Attending Trade Shows Attending trade shows offers a unique platform to showcase products, network,
Read on tradeshows.fyi- November 13, 2024tradeshows.fyi
The Ultimate Trade Show Exhibitor Checklist: Planning, Preparation, and Execution
Trade Show Exhibiting Checklist Trade shows present a unique opportunity for exhibitors to showcase their products, network with
Read on tradeshows.fyi
Advertisement