Texas Floral Expo 2026
Event Date
June 19–21, 2026
Location
San Marcos, TX
About This Show
AI-drafted summaryThe Texas Floral Expo is the flagship annual conference of the Texas State Florists' Association (TSFA), bringing together floral professionals from Texas and beyond for three days of hands-on education, design inspiration and industry networking. The 2026 edition takes place June 19-21 at the Embassy Suites San Marcos Hotel and Conference Center in San Marcos, Texas.
The program is built for every experience level, structured around four learning tracks — Take Root (fundamentals), Grow (developing designers), Blossom (seasoned designers) and Bloom (master classes). Attendees include retail florists, floral designers, growers, wholesalers, educators and students. TSFA notes that registration includes more than 12 sessions and four meals, plus optional hands-on workshops.
Beyond education, the Expo features a Product Gallery where attendees connect with suppliers, the Texas Designer of the Year competition, signature meals and social events such as the Stars of Texas Dinner and A Color Pop Party. With affordable member rates and nationally recognized presenters, the Expo is positioned as TSFA's must-attend event for advancing a floral career and building lasting industry relationships.
Show Highlights
Signature features of the 2026 Texas Floral Expo include:
- Four learning tracks — Take Root, Grow, Blossom and Bloom — spanning novice fundamentals to advanced master classes.
- Hands-on workshops and two master classes led by accredited designers (additional fee applies).
- Product Gallery with unopposed exhibit time, plus a Passport to Education game to engage with underwriters.
- Texas Designer of the Year Competition across three categories.
- Stars of Texas Reception and Dinner featuring Ellie Grande AIFD, CFD, EMC, and Tricia Won AIFD, CFD, EMC, IMF, TMF, presenting "Deeply Rooted • Weaving the Cultural Tapestry of Texas Flora."
- A Color Pop Party in Full Bloom on Saturday evening.
Notable presenters include Alan Masters AIFD, CFD, PFCI; J. Keith White AIFD (American Floral Trends 2027-2028); Jody McLeod AIFD, CFD, PFCI, NCCPF; Judy Janzen AIFD; and Kate Penn on the state of the floral industry.
Booth Pricing
Exhibit space (Product Gallery tables) is available exclusively to Texas Floral Education Underwriters, with benefits tied to underwriter level:
- Platinum Level: choice of available table plus two Expo registrations.
- Gold Level: choice of table plus one Expo registration.
- Silver Level: choice of table plus one Expo registration.
- Bronze Level Product Gallery Table Package — $300: choice of table plus one Three Meal Package.
Optional add-ons for all levels include additional meal packages (Three Meal Package $249; Four Meal Package $299) and an electrical outlet for $55. Table options are a 36" round cocktail table, a 6' long table (two chairs provided) or a 72" round table.
Registration
Registration for the 2026 Texas Floral Expo is open online through the TSFA event page. An "Everything Expo" registration includes all presentations, spotlights, meals and events; hands-on workshops and master classes may be added for an additional fee.
Early-bird rates (register by June 5 to save $100):
- Member Rate: $399
- Nonmember Rate: $549
After June 5:
- Members: $499
- Nonmembers: $649
To register, visit the Texas Floral Expo page at tsfa.org/expo and select "Register Now," then choose your sessions. TSFA encourages registering early for the best selection of sessions.
History
The Texas Floral Expo is presented by the Texas State Florists' Association (TSFA), which was established in 1914 and has served the Texas floral community for more than a century. TSFA is the premier professional membership organization for retail florists, growers, wholesalers, floral designers, floriculture teachers and students, and floral product manufacturers. The Expo is the association's largest floral education and networking event, complemented by smaller gatherings such as the Texas Floral Spotlight. Recent editions have moved among Texas cities — the 2025 Expo was held in League City — with the 2026 Expo taking place in San Marcos.
Venue & Travel
Venue
Embassy Suites San Marcos Hotel and Conference Center
1001 McCarty Lane
The Embassy Suites San Marcos Hotel and Conference Center houses the San Marcos Conference Center. According to the property, it offers 78,800 square feet of conference space and 283 two-room suites, along with a 28,800 sq. ft. ballroom, a 7,200 sq. ft. ballroom that opens to a 4,000 sq. ft. veranda, 19 meeting rooms and 2 private dining rooms. The hotel features a signature 10-story atrium with cascading water features, an outdoor pool, a fitness center, an on-site restaurant (Rocky River Grille), a coffee shop and complimentary made-to-order breakfast. Expo sessions are held in the property's Veramendi Salons and Spring Lake Ballroom.
Parking
Complimentary parking is available to Expo attendees when their room is booked under the TSFA group rate. For hotel guests generally, the property lists self-parking at $15.00 per day; valet parking is not available, and EV charging is available on-site.
Getting There
The venue sits directly off IH-35 at the McCarty exit (Exit 201) in San Marcos, roughly midway between Austin and San Antonio. Austin-Bergstrom International Airport (AUS) is about 27-30 miles (roughly 30 minutes) north, and San Antonio International Airport (SAT) is about 40 miles (roughly 45 minutes) south. Driving or rideslane is the most practical way to reach the hotel; the property does not offer an airport shuttle. On-site self-parking and EV charging are available.
Nearby Hotels
The host hotel, the Embassy Suites San Marcos Hotel and Conference Center, is the primary lodging option, with a TSFA group rate of $189 per night (single/double), plus a mandatory 0.98% Texas Recovery Fee and applicable taxes. The rate applies to lodging June 17-22, 2026, on eligible rooms booked by the May 28, 2026 deadline or until the block sells out.
The hotel is located directly off I-35 at the McCarty exit, close to the San Marcos Premium Outlets and Tanger Outlets, where additional national-brand hotels are clustered within a few miles. Downtown San Marcos and Texas State University are about 3.5-5 miles away and offer further accommodation.
Frequently Asked Questions
When and where is the 2026 Texas Floral Expo?
The 2026 Texas Floral Expo takes place June 19-21, 2026, at the Embassy Suites San Marcos Hotel and Conference Center, 1001 McCarty Lane, San Marcos, Texas 78666.
Who should attend the Texas Floral Expo?
The Expo is designed for floral professionals of every level, including retail florists, floral designers, growers, wholesalers, floriculture educators and students. Sessions are organized into four tracks — Take Root, Grow, Blossom and Bloom — so attendees can choose content matching their experience.
How much does it cost to register and how do I sign up?
Register online at tsfa.org/expo. Early-bird rates through June 5 are $399 for members and $549 for nonmembers; after June 5, rates are $499 for members and $649 for nonmembers. Everything Expo registration includes more than 12 sessions and four meals, with hands-on workshops available for an added fee.
How can my company exhibit at the Expo?
Product Gallery exhibit tables are available exclusively to Texas Floral Education Underwriters. Platinum, Gold and Silver levels include table selection and Expo registrations, while the Bronze Level table package is $300; optional meal packages and a $55 electrical outlet can be added.
What lodging and travel options are available?
TSFA has secured a group rate of $189 per night at the host Embassy Suites San Marcos, honored for June 17-22, 2026 on rooms booked by May 28, 2026. The hotel is off I-35 at the McCarty exit, about 30 minutes from Austin-Bergstrom (AUS) and 45 minutes from San Antonio (SAT) airports, with on-site parking.
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