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The SEMA Show is the premier business-to-business trade event for the automotive specialty-equipment industry, held annually at the Las Vegas Convention Center. The 2026 edition runs November 3–6 and brings together more than 2,400 exhibitors showcasing thousands of new automotive performance products, custom vehicles, and aftermarket innovations. The Show is a trade-only event open to qualified buyers, manufacturers, distributors, builders, restylers, collision and repair professionals, media, and content creators from the automotive aftermarket. Attendees come from more than 140 countries and regions, making it one of the most globally connected automotive industry gatherings in the world. It is worth attending for the unmatched access to product launches, the New Products Showcase, 99+ free professional education sessions led by industry experts, live demos, feature vehicle displays, and networking opportunities with leading brands, builders, and celebrities. Friday, November 6, is the only day open to the public via the separately ticketed SEMA Show Friday Experience.