Agri-Marketing Conference & Trade Show - NAMA 2027
Event Date
April 21–23, 2027
Location
Kansas City, MO
About This Show
AI-drafted summaryThe Agri-Marketing Conference is the flagship annual event of the National Agri-Marketing Association (NAMA), the premier professional organization for agri-marketing professionals. Held each spring in Kansas City, MO, the conference brings together marketing, advertising, communications, sales, public relations, and agribusiness professionals for several days of networking, professional development, and industry connection.
The program centers on thought-provoking keynote general sessions, breakout sessions, and workshops designed to help attendees build their businesses and advance their careers. A signature feature is the Connection Point, NAMA's trade show floor, where exhibiting companies put products and services in front of decision-makers in the ag marketplace. The event also hosts the Best of NAMA awards and student sales and marketing competitions.
Professionals across the food, fiber, and agribusiness industries attend to learn about emerging strategies and technologies, meet peers from NAMA's national network of chapters, and forge relationships that last well beyond the event. NAMA members receive a discounted registration rate, and non-member registration includes a complimentary year of membership, making it a strong value for newcomers to the field.
Show Highlights
- Connection Point trade show: NAMA's exhibit floor connecting agri-marketers with new products, ideas, and contacts; the schedule builds in dedicated time for attendees to browse and network.
- General sessions: Keynote presentations from nationally recognized speakers on leadership, communication, disruption, and industry trends.
- Breakout sessions and workshops: Practical, expert-led tracks on building business and advancing careers.
- Best of NAMA Awards: Recognition of the year's top agri-marketing creative work.
- Student competitions: Annual student Sales and Marketing Plan competitions that connect students with professionals.
- Networking receptions: Multiple receptions and social events across the multi-day program.
Attendance
NAMA reports a national membership of more than 3,500 college students and professional members across the food and fiber industry, drawing from 27 professional chapters and 32 student chapters in the U.S. and Canada. NAMA also notes strong exhibitor loyalty at its trade show, with over 90% of Connection Point exhibitors returning each year. Specific total attendance figures for the 2027 conference have not been published.
Registration
Registration details, pricing, and deadlines for the 2027 Agri-Marketing Conference had not yet been published on the NAMA website at the time of writing; the association notes that agenda, speaker, and registration information is forthcoming.
Based on NAMA's standard practice:
- Register online through the NAMA website (nama.org) once registration opens.
- NAMA members receive a discounted conference registration rate.
- Non-member registration typically comes with a free year of NAMA membership.
- Reserve lodging within the conference hotel room block before the posted cutoff date.
For current details, contact the NAMA office at (913) 491-6500.
History
The Agri-Marketing Conference is the long-running annual gathering of the National Agri-Marketing Association, which is headquartered in Leawood, KS. Over the years the conference has rotated among major U.S. cities—recent and past hosts include Kansas City, MO; St. Louis, MO; Dallas, TX; and Atlanta, GA—before settling into a regular Kansas City rotation. Each edition carries its own theme (for example, "Bright Horizons" in 2024 and "NAMA Palooza" in 2025). NAMA has confirmed Kansas City as the host city for upcoming editions in 2027, 2028, and 2029. A precise founding year for the conference is not published on the official site.
Frequently Asked Questions
When and where is the 2027 Agri-Marketing Conference?
The 2027 NAMA Agri-Marketing Conference takes place April 21-23, 2027, in Kansas City, MO. NAMA has also scheduled future editions in Kansas City for 2028 (April 26-28) and 2029 (April 11-13).
Who organizes the Agri-Marketing Conference and who should attend?
The conference is organized by the National Agri-Marketing Association (NAMA). It is designed for professionals in agri-marketing, advertising, communications, sales, public relations, and agribusiness, as well as students in these fields.
What is the Connection Point?
The Connection Point is NAMA's trade show floor, where exhibiting companies present products and services to decision-makers in the ag marketplace. The schedule includes dedicated time for attendees to browse the aisles and network, and more than 90% of exhibitors return each year.
How do I register and what does it cost?
Registration is handled online through the NAMA website once it opens; 2027 pricing and deadlines had not yet been published at the time of writing. NAMA members receive a discounted rate, and non-member registration typically includes a free year of NAMA membership.
What is the venue and closest airport?
NAMA's recent Kansas City conferences have been held at the Sheraton Kansas City Hotel at Crown Center (2345 McGee Street), though the 2027 venue should be confirmed with NAMA. Kansas City International Airport (MCI) is the main airport, about 20 minutes away, with the venue also near the KC Streetcar and Union Station.
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