AutoTech 2027

AutoTech has drawn over 1,800 delegates from leading automakers, Tier 1s, and suppliers. The organizer reported that more than 400 representatives from leading OEMs attended the 2026 edition. The audience spans automakers, Tier 1 and Tier 2 suppliers, executive leadership, engineering and R&D teams, software and AI leaders, manufacturing and supply chain specialists, press, and government and academic professionals.

AutoTech offers exhibition and sponsorship packages; specific booth pricing is not published on the official website. Prospective exhibitors are directed to contact the organizer's sponsorship team for lead generation and sponsorship opportunities. For published attendee pricing, the full Conference Pass was listed at $2,495 and the Networking Pass at $1,495 for the prior edition, with select free pass categories (subject to approval) for qualifying automaker, VIP, and media registrants.

Registration is completed online through the official AutoTech events site. Multiple pass types are available to suit different needs:

1. Conference Pass – full access to all four conference tracks, keynotes, workshops, forums, the exhibition, networking, and awards (listed at $2,495 for the prior edition).
2. Networking Pass – access to the two-day exhibition, forums, networking lounge and receptions, and awards (listed at $1,495 for the prior edition).
3. Free passes – available for qualifying automakers, senior-level automaker VIPs (Director+), and press/media, subject to approval and requiring a current company email address.

An add-on pass for the Women Automotive Network: Detroit Summit was offered at $849. Early bird savings are typically available. For ticket enquiries and group discounts, attendees can contact the organizer's registration team.

AutoTech is produced by Informa, a global events and information company, and is held annually in Novi, Michigan, at the center of the US automotive industry. The event has grown into a premier gathering for automotive technology leaders, drawing over 1,800 delegates and 400+ OEM representatives. A notable recent milestone was the combination of the AutoTech Awards with the Wards 10 Best Awards for the first time, recognizing industry excellence in interiors, UX, engines, and propulsion systems. The show also partners with the Women Automotive Network for a co-located Detroit Summit.