September 22–23, 2026
Detroit, MI
Digital Dealer Conference & Exposition 2026 is a trade show in Detroit, MI.
More detailed information about this show will be added soon.
Registration is handled online through the official Digital Dealer registration portal, and typically opens in the spring ahead of the show.
Pass types are organized by badge qualification:
Within those categories, a Full Conference & Expo pass includes expo hall access, full education (breakouts, keynotes, and expo sessions), networking breakfasts, lunches and receptions, and the event app. An Expo-Only badge grants expo hall access and DealerTech Live stage sessions plus the event app, but does not include meal functions (a separate lunch ticket must be purchased).
Group discounts are available for 4+ registrations: groups of 4–7 receive 10% off per registration and groups of 8+ receive 15% off per registration, applied to Dealer/OEM Full Conference passes when a point person registers all attendees together with the same payment. Note that all ticket sales are final and non-refundable. Press badges are available to qualifying editorial staff and freelance writers via application.
Digital Dealer is a long-running brand serving the automotive retail community through weekly eNewsletters, Dealer Magazine, and its live events. The Conference & Expo is now owned and operated by Emerald X, LLC. In recent years the event has been held in cities including Las Vegas, and for 2026 it relocates to Detroit — described by the organizer as not just the Motor City but the epicenter of the American automotive industry — running September 22–23, 2026 at Huntington Place. Digital Dealer also runs a companion event, DealerPoint, a curated VIP networking experience for the auto retail industry.
The 2026 Digital Dealer Conference & Expo takes place September 22–23, 2026, at Huntington Place in Detroit, Michigan. Huntington Place is located at One Washington Boulevard in Downtown Detroit along the Detroit River.
The event is built for dealership professionals and automotive solution providers, including leadership and management, marketing and customer-acquisition teams, eCommerce, digital retail and CRM staff, and sales, service and operations leaders. Technology and solution providers who serve dealerships also attend.
Registration is done online, typically opening in the spring. Attendees choose a Dealership, OEM, or NonExhibitor badge, and can select a Full Conference & Expo pass (education, expo hall, and networking meals) or an Expo-Only badge (expo hall and DealerTech Live stage sessions, without meal functions).
Yes. Groups of 4–7 receive a 10% discount per registration and groups of 8+ receive 15% off per registration, applied to Dealer/OEM Full Conference passes. A single point person must register all attendees at the same time with the same form of payment.
Numerous downtown hotels are within walking distance, including the adjacent Fort Pontchartrain and the Detroit Foundation Hotel across the street; EvolveCon (powered by HotelMap) is the official housing provider. Detroit Metropolitan Wayne County Airport (DTW) is about a 25-minute drive, and Huntington Place has its own Detroit People Mover station plus attached and rooftop parking.
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