Impressions Expo - The Imprinted Sportswear Show 2026
Event Date
October 21–23, 2026
Location
Dallas, TX
Expected Exhibitors
150
About This Show
AI-drafted summaryImpressions Expo Dallas – The Imprinted Sportswear Show – is a leading B2B trade show for the decorated apparel and imprinted sportswear industry. Impressions Expo Dallas brings the decorated apparel industry together for three days of sourcing, education, and connection — now hosted at the Hilton Anatole during one of the most active buying weeks in the region. The event spans screen printing and embroidery to DTF, DTG, and promotional products — this is where the industry comes to source what's next.
The show is billed as the largest decorated apparel event in the region. Impressions Expo Dallas, the largest decorated apparel tradeshow in the South, is a must for industry professionals, offering access to the latest innovations and trends, top exhibitors, education seminars and more. It draws a highly regional, qualified audience: with 90% of attendees coming from Texas, Arkansas, Oklahoma, and Louisiana, the event offers a prime opportunity to network with key decision-makers, expand your customer base, and stay ahead of industry trends.
Attendees include print shop owners, embroiderers, promotional-products distributors, and apparel decorators. The show floor features 150+ exhibitors showcasing equipment, apparel, supplies, and technology, where attendees can explore live demonstrations, compare products, and connect directly with suppliers.
Show Highlights
- 150+ exhibitors across equipment, apparel, supplies, and technology for the decorated apparel industry.
- Live demonstrations and hands-on product comparisons on the show floor.
- Robust conference program: with over 20+ workshops and conference seminars covering various topics and trends.
- Curated, actionable education: the content is curated so speakers are not only knowledgeable but prepared with helpful, actionable presentations, with an agenda created in part with the editorial experts from Impressions magazine.
- Multiple learning tracks: multiple tracks and in-depth sessions covering custom apparel topics that matter to attendees.
- Aligned buying week: two days of overlap with the Dallas Apparel & Accessories Market make the show part of a larger buying moment, giving attendees more opportunities to discover products and connect with suppliers in one trip.
Attendance
The organizer does not publish a total attendee count, but notes the audience is strongly regional: 90% of attendees come from Texas, Arkansas, Oklahoma, and Louisiana.
Booth Pricing
The official site does not publish standard exhibitor booth pricing; prospective exhibitors are directed to submit an exhibit inquiry. For reference, non-exhibiting manufacturers pay a separate admission tier: Expo Hall for Non-Exhibiting Manufacturers (NONEX) admission ranges from $560 (Insider) up to $1,385 (Full Price/Onsite) depending on when you register.
Registration
Registration is available online through the official Impressions Expo Dallas registration portal, with pricing that rises across six timed tiers. Registration windows are: Insider (thru June 5), Smart Saver (June 6–July 6), Early Bird (July 7–Aug 7), Advance (Aug 8–Sept 4), Last Chance (Sept 5–Oct 1), and Full Price/Onsite (Oct 2–Oct 23).
Pass options include:
- Show Floor Only — provides access to the expo hall only, ranging from $26 (Insider) to $99 (onsite).
- Full Conference Package — includes access to all workshops, conference sessions and all 3 days of the Exhibit Hall, ranging from $235 (Insider) to $412 (onsite).
Please note the cancellation policy: any and all ticket sales are final and non-refundable, including all tickets and passes of any kind, without exception. However, an organization may substitute one person for another without penalty. For registration questions, Customer Service is available 9:00 am – 6:00 pm Eastern at (864) 208-8366.
History
Impressions Expo, also known as The Imprinted Sportswear Show (ISS), is produced by Emerald X, LLC and is affiliated with Impressions magazine. The Dallas edition is one of three annual U.S. Impressions Expo events, alongside Long Beach and Atlantic City. For 2026, the show introduced changes to its format and venue: it moved to new days (Wednesday–Friday) and is now hosted at the Hilton Anatole in Dallas.
Exhibitors
Exhibitor Information
Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.
Last updated: August 3, 2026
Frequently Asked Questions
When and where is Impressions Expo Dallas 2026?
The expo and conference take place October 21–23, 2026 (Wednesday through Friday) at the Hilton Anatole, 2201 N Stemmons Fwy, Dallas, Texas 75207.
Who should attend Impressions Expo Dallas?
The show is aimed at professionals in the decorated apparel and imprinted sportswear industry, including screen printers, embroiderers, and promotional products businesses. About 90% of attendees come from Texas, Arkansas, Oklahoma, and Louisiana.
How much does it cost to attend and how do I register?
You can register online through the official portal. A Show Floor Only pass ranges from $26 to $99 depending on when you register, and a Full Conference Package (all workshops, sessions, and three days of the exhibit hall) ranges from $235 to $412. Prices increase as the show approaches.
What can I expect on the show floor and in the conference?
The show floor features 150+ exhibitors showcasing equipment, apparel, supplies, and technology, with live demonstrations and direct access to suppliers. The conference offers over 20 curated workshops and seminars across multiple tracks, developed in part with Impressions magazine's editorial experts.
What are the parking and airport options at the Hilton Anatole?
On-site parking is available with discounted self-parking at $20/night plus tax and valet up to $65/night plus tax. Dallas Fort Worth International Airport (DFW) is about a 20-minute drive and Dallas Love Field (DAL) is about a 12-minute drive from the venue.
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