IPW - U.S. Travel Association 2027 in New Orleans, LA

IPW - U.S. Travel Association 2027

May 2–6, 2027
New Orleans, LA
1,000 Exhibitors

Event Date

May 2–6, 2027

Location

New Orleans, LA

Expected Exhibitors

1,000

About This Show

AI-drafted summary

IPW is the U.S. travel industry's flagship inbound trade show, produced by the U.S. Travel Association. Over five days, it brings the global travel marketplace together in one place, connecting U.S. destinations and suppliers with international and domestic buyers and media. As the organizers describe it, IPW is where global demand meets U.S. travel supply, and the deals made here fuel bookings and visitor spending for years to come.

The show is built around an appointment-driven marketplace. Attendees include U.S. suppliers (DMOs, hotels, attractions and transportation providers), international and domestic travel buyers, travel media, meeting and incentive planners, and event sponsors. With tens of thousands of pre-scheduled face-to-face appointments, curated networking events and sponsor activations, IPW is structured to produce concrete business outcomes rather than general browsing.

IPW is worth attending because it concentrates months of business development into a single week. According to the organizers, 86% of exhibitors and 87% of buyers say IPW gives them a competitive advantage over those who don't attend, and more than 64% of buyers say they plan to book destinations they hadn't previously considered. For anyone selling, buying or telling the story of U.S. travel, it is the industry's central annual gathering.

Show Highlights

  • Global marketplace: Suppliers from across the U.S. meet buyers and media from more than 50 countries under one roof.
  • 40+ pre-scheduled appointments: Each attendee builds a personalized schedule of face-to-face meetings designed to convert conversations into confirmed business.
  • Curated networking: Private courtyard receptions, riverfront gatherings along the Mississippi River, and networking set against New Orleans' music, art and culinary scene.
  • Media opportunities: Exclusive press access to travel trends, leaders and firsthand destination experiences.
  • Future-facing positioning: IPW 2027 emphasizes preparing brands for major upcoming U.S. events, including the 2028 and 2034 Olympics and Paralympics and the 2031 and 2033 Rugby World Cups.
  • Destination showcase: New Orleans returns as host, spotlighting its French Quarter jazz, Creole and Cajun cuisine, and legendary hospitality.

Attendance

According to the U.S. Travel Association, each IPW typically brings together roughly 5,000 travel professionals. The organizer cites approximately 1,000 exhibitors from across the U.S., around 1,400–1,500 international and domestic buyers and media, and 70 countries represented, with more than 100,000 pre-scheduled appointments taking place. IPW is credited with driving nearly 11 million international visitors to the U.S. over three years and generating an estimated $26.1 billion in spending. The organizer also reports that 86% of exhibitors and 87% of buyers say IPW gives them a competitive advantage, and that more than 64% of buyers plan to book destinations they hadn't previously considered after attending.

Registration

Registration for IPW 2027 opens in stages, with the official site noting registration opens in Fall 2026.

  1. Exhibitors: Registration opens in early September 2026.
  2. Buyers and media: Registration opens in late September 2026.

Attendee categories include Hosted International Travel Buyer, Hosted International Member of the Media, U.S. Exhibitor, Event Sponsor, and Domestic Member of the Media. Prospective attendees can submit their contact information on the IPW website to receive registration updates. Registration questions can be directed to the IPW registration team via the official website (separate U.S. and international registration contacts are listed).

History

IPW was founded in 1969 and is organized by the U.S. Travel Association, which rotates the show among different U.S. host cities each year. Over the decades it has grown into the United States' leading inbound travel trade show, connecting more than a thousand U.S. destinations and travel brands with international buyers, tour operators, wholesalers and media from more than 60 countries. New Orleans was selected as the 2027 host city in a December 2023 announcement; the city previously hosted IPW in 2016, and 2027 marks its fifth time hosting the event.

Visit Official Show Website

Exhibitors

Exhibitor Information

1,000Expected Exhibitors

Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.

Last updated: September 17, 2026

Frequently Asked Questions

When and where is IPW 2027?

IPW 2027 takes place May 2-6, 2027, in New Orleans, Louisiana. The event is held at the New Orleans Ernest N. Morial Convention Center, with additional activities at sites throughout the city.

Who should attend IPW?

IPW is built for U.S. travel suppliers such as destinations, hotels, attractions and transportation providers, along with international and domestic travel buyers, travel media, meeting and incentive planners, and sponsors. It is the premier marketplace for anyone buying, selling or promoting travel to the United States.

How do I register for IPW 2027?

Registration opens in stages in Fall 2026. Exhibitor registration opens in early September 2026, and registration for buyers and media opens in late September 2026. You can sign up on the official IPW website to receive registration updates.

What makes IPW worth attending?

IPW concentrates months of business development into five days through tens of thousands of pre-scheduled face-to-face appointments. The organizer reports that 86% of exhibitors and 87% of buyers say IPW gives them a competitive advantage, and it connects suppliers with buyers and media from more than 50 countries.

How large is IPW and who organizes it?

IPW is organized by the U.S. Travel Association and typically draws around 5,000 travel professionals, including roughly 1,000 U.S. exhibitors and about 1,400 to 1,500 international and domestic buyers and media, with more than 100,000 pre-scheduled appointments. Founded in 1969, it is the United States' flagship inbound travel trade show.

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