
Winter Fancy Food Show 2027
Event Date
January 17–19, 2027
Location
San Francisco, CA
Expected Exhibitors
1,000
About This Show
AI-drafted summaryWinter FancyFaire\ — the reimagined trade show that replaced the long-running Winter Fancy Food Show — is the Specialty Food Association's flagship January gathering for the specialty food and beverage industry. Positioned as "the First industry event of the year," it unveils consumer trend forecasts, sofi™ Award winners, and the official Trend of the Year, setting the tone for the twelve months ahead. The 2027 edition runs January 17–19 at Moscone Center in San Francisco*, marking SFA's return to the city for the first time since 2020.
The show is strictly B2B and brings together specialty food makers, importers, distributors, retail buyers, foodservice professionals, investors, and press. Attendees come to discover new-to-market products across more than 40 categories — from artisan chocolates and gourmet cheese to plant-based snacks, fermented beverages, and functional foods — and to forge brand-buyer connections through tastings, demos, and offsite community events.
For exhibitors and buyers alike, Winter FancyFaire\* is worth attending because it combines a curated exhibit hall, the prestigious sofi™ Awards showcase, SFA's annual Industry Outlook research, and city-wide immersion experiences with San Francisco's chefs, retailers, and local food community.
Show Highlights
Signature features of Winter FancyFaire\* 2027 include:
- Trend of the Year reveal — unveiled at the First Night Celebration alongside SFA's key consumer trend forecast for the year ahead.
- sofi™ Awards — both finalists and winners of specialty food's most coveted product trophy are celebrated on-site, with sampling opportunities throughout the show.
- Industry Outlook Report — attendees get the first look at SFA's latest research and market projections for the specialty food category.
- Discovery Point demos and the Spotlight Shoppe — hands-on sampling settings that surface new-to-market products and standout packaging design.
- Campus Tasting Trail — a curated mix of intimate tasting tables, networking events, and offsite activations that extend the show experience into San Francisco's neighborhoods, restaurants, and small businesses.
- Debut District and category pavilions — dedicated zones for emerging brands and themed product categories.
- An interactive show app with floor plan and walking directions to help attendees navigate the Moscone campus.
Attendance
The first-ever Winter FancyFaire\ (San Diego, 2026) brought together 12,000 industry professionals and featured more than 1,000 exhibitors*. The audience is strictly B2B and vetted, consisting primarily of specialty food makers, retail buyers, distributors, importers, foodservice professionals, investors, and trade media. Specific 2027 attendance projections have not been published by the organizer.
Registration
Registration for Winter FancyFaire\ 2027 is handled directly through the Specialty Food Association at specialtyfood.com/fancy-food-shows/winter-fancyfaire/register*. The show is open exclusively to qualified trade professionals — all attendees are vetted to ensure buyers and exhibitors connect with active industry contacts.
Key steps:
- Visit the official Winter FancyFaire\* registration page on specialtyfood.com.
- Select your attendee, exhibitor, or press credential type and complete the qualification questions.
- Book lodging through onPeak, the only official hotel provider for 2027 Winter FancyFaire\*, to access discounted SFA room blocks.
For registration questions, the SFA Trade Show Registration line is (219) 354-6648, and Attendee & Exhibitor Services can be reached at (646) 878-0303.
History
The Specialty Food Association was founded in 1952 and today represents more than 4,000 businesses across the $219-billion specialty food industry. Its Fancy Food Shows have been the category's signature trade events for decades. After nearly five decades of running the Winter Fancy Food Show — most recently in Las Vegas — SFA retired that format and launched a reimagined concept called Winter FancyFaire\. The inaugural Winter FancyFaire\ debuted in San Diego in January 2026, drawing 12,000 attendees and more than 1,000 exhibitors with a new emphasis on local immersion, creative sampling, and offsite community activations. The 2027 edition moves the show to San Francisco's Moscone Center — SFA's first return to the city since 2020 — continuing a strategy of rotating between major U.S. food cities.
Exhibitors
Exhibitor Information
Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.
Venue & Travel
Venue
Las Vegas Convention Center
3150 Paradise Rd, Las Vegas, NV 89109
The Las Vegas Convention Center (LVCC) serves as the anchor venue for CES, with a campus spanning 4.6 million square feet. CES 2026 was the first major trade show held at the LVCC following completion of its $600 million renovation. The redesigned Grand Lobby connects the North and Central Halls and features stage programming, exhibits, and food service. The new Central Hall Atrium is defined by a striking glass curtain wall and dynamic digital display screens.
LVCC halls used during CES:
- Central Hall — flagship space for major global technology brands
- North Hall — additional exhibit and conference space
- West Hall — home to the Mobility Stage and automotive/advanced mobility exhibits
- South Halls — additional exhibit space
- Central Plaza — outdoor connecting hub and boarding point for the Tech Express venue shuttle
The LVCC Loop, an underground autonomous vehicle transit system, provides free and fast cross-campus transportation connecting West Hall with Central and South Halls. CES 2026 spanned 12 official venues across three main campuses totaling more than 2.6 million net square feet: the LVCC Campus, the Venetian Campus (Venetian Expo, hosting Eureka Park and the Digital Health Summit), and the C Space Campus at ARIA Resort & Casino. Additional CES venues included Fontainebleau Las Vegas (CES Foundry) and the Las Vegas Sphere (Lenovo Tech World keynote).
Parking
There is no public parking available at the LVCC or the Venetian Expo during CES. ADA parking is available at official CES hotels on a first-come, first-served basis; check directly with individual hotel properties for their parking policies and rates.
Passenger pick-up and drop-off at the LVCC is permitted at the S2, C5, and West Hall entrances only. Drivers must remain with their vehicles at all times; standing or unattended parking is not allowed at these entrances.
For cross-campus movement, the LVCC Loop (free underground transit) connects West Hall with Central and South Halls. The Vegas Loop offers paid rides between the LVCC and nearby hotel properties — Resorts World, Encore, and Westgate — for a small fare.
Getting There
Nearest Airport: Harry Reid International Airport (LAS) is located approximately 3 miles south of the Las Vegas Convention Center. Rideshare, taxis, and rental cars are all available at the terminal.
CES Complimentary Hotel Shuttles: Free shuttle service runs from select official CES hotels to and from the LVCC and Venetian Expo, Monday–Friday during the show week. Download the shuttle route flyer at ces.tech for specific stops and schedules.
Venue-to-Venue Express Shuttles:
- Tech Express (Route 9): Runs between the LVCC (boarding at Central Plaza, near the Monorail walkway) and the Venetian Expo (boarding on Sands Ave.).
- C Space Shuttle (Route 7): Connects the LVCC and Venetian Expo to ARIA Resort & Casino, Tuesday–Thursday.
Las Vegas Monorail: Links the LVCC and Westgate to Strip hotels including MGM Grand, Flamingo, Harrah's/LINQ, Horseshoe/Paris, and Sahara. Hours: Monday 7 AM–midnight; Tuesday–Thursday 7 AM–2 AM; Friday–Sunday 7 AM–3 AM. Discounted Monorail passes can be added directly to your CES registration badge. Note: The Monorail does not serve the Venetian Expo — use the Tech Express shuttle for that route.
LVCC Loop / Vegas Loop:
- The free LVCC Loop (underground autonomous transit) connects West Hall with Central and South Halls across the convention center campus.
- The paid Vegas Loop connects the LVCC to Resorts World, Encore, and Westgate for a small fare.
Rideshare (Uber / Lyft): Designated pickup and drop-off zones: LVCC (outside South Hall near the Bronze Lot and Renaissance Hotel, or Diamond Lot near West Hall); Venetian Expo (main porte-cochere on Sands Ave.); ARIA (lower level, North Valet Lobby). Check in-app prompts for current pickup instructions.
Taxis: Available at all CES show venues, though lines can be lengthy at the end of each show day. CES shuttles or the Monorail are typically faster alternatives during peak hours.
Nearby Hotels
CES designates onPeak as its only official housing agent. Attendees are encouraged to book early through onPeak (accessible via ces.tech), as official CES hotels fill quickly and rates increase as the show approaches. Individual reservations (up to 9 rooms) and group blocks (10 or more rooms on a single night) are both available through onPeak. For assistance, contact CEShotels@onPeak.com or call 800-247-0744 (toll-free) or +1-312-527-7300 (international).
Hotels connected to CES venues or served by official CES transportation:
- The Venetian / Palazzo — directly adjacent to the Venetian Expo (Eureka Park, Digital Health Summit campus)
- ARIA Resort & Casino — hosts C Space; on the Las Vegas Strip
- Fontainebleau Las Vegas — hosts CES Foundry; near the north end of the Strip
- Westgate Las Vegas Resort & Casino — near the LVCC; served by the Las Vegas Monorail and Vegas Loop
- Resorts World Las Vegas — connected to LVCC West Hall via the Vegas Loop
- Encore at Wynn Las Vegas — served by the Vegas Loop to the LVCC
- Renaissance Las Vegas Hotel — situated adjacent to the LVCC
- Las Vegas Strip Monorail-line hotels (MGM Grand, Flamingo, Harrah's/LINQ, Horseshoe/Paris, Sahara) — all served by the Las Vegas Monorail, which stops at the LVCC and Westgate stations
Contact
Show Management
Specialty Food Association
Frequently Asked Questions
When and where is Winter FancyFaire* 2027?
Winter FancyFaire* 2027 takes place January 17–19, 2027 at the Moscone Center in San Francisco, California. It is the Specialty Food Association's first major industry event of the year and SFA's first return to San Francisco since 2020.
Is this the same as the Winter Fancy Food Show?
Yes. After nearly five decades, the Specialty Food Association retired the Winter Fancy Food Show (most recently held in Las Vegas) and replaced it with a reimagined concept called Winter FancyFaire*. The inaugural edition was held in San Diego in 2026, with San Francisco hosting in 2027.
Who should attend Winter FancyFaire*?
The show is strictly B2B and is built for specialty food makers, retail buyers, distributors, importers, foodservice professionals, investors, and trade press. All attendees are vetted to ensure exhibitors connect with active industry buyers and decision-makers.
How do I register or book a booth?
Attendees, exhibitors, and press can register through the official Winter FancyFaire* pages at specialtyfood.com. Booth space for 2027 is being booked on a first-come, first-served basis now that the SFA Space Draw has concluded; contact SFA Exhibits & Sponsorships at (646) 878-0302 for details.
What makes Winter FancyFaire* worth attending?
As the first big food event of the year, it reveals the Trend of the Year, the sofi™ Award winners, and SFA's annual Industry Outlook research — making it a guidepost for the rest of the year. The reimagined format also adds offsite local immersion, creative sampling, and networking experiences throughout San Francisco's food scene.
From the blog
Recent guides and industry insights for exhibitors and planners.








