January 17–19, 2027
San Francisco, CA
1,000
Winter Fancy Food Show 2027 is a Food & Beverage show in San Francisco, CA with approximately 1,000 exhibitors expected.
More detailed information about this show will be added soon.
Signature features of Winter FancyFaire\* 2027 include:
The first-ever Winter FancyFaire\ (San Diego, 2026) brought together 12,000 industry professionals and featured more than 1,000 exhibitors*. The audience is strictly B2B and vetted, consisting primarily of specialty food makers, retail buyers, distributors, importers, foodservice professionals, investors, and trade media. Specific 2027 attendance projections have not been published by the organizer.
Registration for Winter FancyFaire\ 2027 is handled directly through the Specialty Food Association at specialtyfood.com/fancy-food-shows/winter-fancyfaire/register*. The show is open exclusively to qualified trade professionals — all attendees are vetted to ensure buyers and exhibitors connect with active industry contacts.
Key steps:
For registration questions, the SFA Trade Show Registration line is (219) 354-6648, and Attendee & Exhibitor Services can be reached at (646) 878-0303.
The Specialty Food Association was founded in 1952 and today represents more than 4,000 businesses across the $219-billion specialty food industry. Its Fancy Food Shows have been the category's signature trade events for decades. After nearly five decades of running the Winter Fancy Food Show — most recently in Las Vegas — SFA retired that format and launched a reimagined concept called Winter FancyFaire\. The inaugural Winter FancyFaire\ debuted in San Diego in January 2026, drawing 12,000 attendees and more than 1,000 exhibitors with a new emphasis on local immersion, creative sampling, and offsite community activations. The 2027 edition moves the show to San Francisco's Moscone Center — SFA's first return to the city since 2020 — continuing a strategy of rotating between major U.S. food cities.
Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.
3150 Paradise Rd, Las Vegas, NV 89109
The Las Vegas Convention Center (LVCC) serves as the anchor venue for CES, with a campus spanning 4.6 million square feet. CES 2026 was the first major trade show held at the LVCC following completion of its $600 million renovation. The redesigned Grand Lobby connects the North and Central Halls and features stage programming, exhibits, and food service. The new Central Hall Atrium is defined by a striking glass curtain wall and dynamic digital display screens.
LVCC halls used during CES:
The LVCC Loop, an underground autonomous vehicle transit system, provides free and fast cross-campus transportation connecting West Hall with Central and South Halls. CES 2026 spanned 12 official venues across three main campuses totaling more than 2.6 million net square feet: the LVCC Campus, the Venetian Campus (Venetian Expo, hosting Eureka Park and the Digital Health Summit), and the C Space Campus at ARIA Resort & Casino. Additional CES venues included Fontainebleau Las Vegas (CES Foundry) and the Las Vegas Sphere (Lenovo Tech World keynote).
There is no public parking available at the LVCC or the Venetian Expo during CES. ADA parking is available at official CES hotels on a first-come, first-served basis; check directly with individual hotel properties for their parking policies and rates.
Passenger pick-up and drop-off at the LVCC is permitted at the S2, C5, and West Hall entrances only. Drivers must remain with their vehicles at all times; standing or unattended parking is not allowed at these entrances.
For cross-campus movement, the LVCC Loop (free underground transit) connects West Hall with Central and South Halls. The Vegas Loop offers paid rides between the LVCC and nearby hotel properties — Resorts World, Encore, and Westgate — for a small fare.
Nearest Airport: Harry Reid International Airport (LAS) is located approximately 3 miles south of the Las Vegas Convention Center. Rideshare, taxis, and rental cars are all available at the terminal.
CES Complimentary Hotel Shuttles: Free shuttle service runs from select official CES hotels to and from the LVCC and Venetian Expo, Monday–Friday during the show week. Download the shuttle route flyer at ces.tech for specific stops and schedules.
Venue-to-Venue Express Shuttles:
Las Vegas Monorail: Links the LVCC and Westgate to Strip hotels including MGM Grand, Flamingo, Harrah's/LINQ, Horseshoe/Paris, and Sahara. Hours: Monday 7 AM–midnight; Tuesday–Thursday 7 AM–2 AM; Friday–Sunday 7 AM–3 AM. Discounted Monorail passes can be added directly to your CES registration badge. Note: The Monorail does not serve the Venetian Expo — use the Tech Express shuttle for that route.
LVCC Loop / Vegas Loop:
Rideshare (Uber / Lyft): Designated pickup and drop-off zones: LVCC (outside South Hall near the Bronze Lot and Renaissance Hotel, or Diamond Lot near West Hall); Venetian Expo (main porte-cochere on Sands Ave.); ARIA (lower level, North Valet Lobby). Check in-app prompts for current pickup instructions.
CES designates onPeak as its only official housing agent. Attendees are encouraged to book early through onPeak (accessible via ces.tech), as official CES hotels fill quickly and rates increase as the show approaches. Individual reservations (up to 9 rooms) and group blocks (10 or more rooms on a single night) are both available through onPeak. For assistance, contact CEShotels@onPeak.com or call 800-247-0744 (toll-free) or +1-312-527-7300 (international).
Hotels connected to CES venues or served by official CES transportation:
Specialty Food Association
Winter FancyFaire* 2027 takes place January 17–19, 2027 at the Moscone Center in San Francisco, California. It is the Specialty Food Association's first major industry event of the year and SFA's first return to San Francisco since 2020.
Yes. After nearly five decades, the Specialty Food Association retired the Winter Fancy Food Show (most recently held in Las Vegas) and replaced it with a reimagined concept called Winter FancyFaire*. The inaugural edition was held in San Diego in 2026, with San Francisco hosting in 2027.
The show is strictly B2B and is built for specialty food makers, retail buyers, distributors, importers, foodservice professionals, investors, and trade press. All attendees are vetted to ensure exhibitors connect with active industry buyers and decision-makers.
Attendees, exhibitors, and press can register through the official Winter FancyFaire* pages at specialtyfood.com. Booth space for 2027 is being booked on a first-come, first-served basis now that the SFA Space Draw has concluded; contact SFA Exhibits & Sponsorships at (646) 878-0302 for details.
As the first big food event of the year, it reveals the Trend of the Year, the sofi™ Award winners, and SFA's annual Industry Outlook research — making it a guidepost for the rest of the year. The reimagined format also adds offsite local immersion, creative sampling, and networking experiences throughout San Francisco's food scene.
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